Shape Underwriting today announces the rebranding of two key parts of its business, marking a significant step forward in its strategy to better support insurance brokers through enhanced market access, underwriting expertise, and service excellence.
Accelerate Underwriting will now operate as Shape Digital, reflecting its evolution into a technology enabled platform designed to simplify and accelerate broker access to insurance markets. The move highlights the business’s continued investment in digital innovation, operational efficiency, and a seamless broker experience.
At the same time, Thomond Underwriting will rebrand as Shape Underwriting Ireland, aligning more closely with the group’s underwriting identity and reinforcing its focus on delivering high quality, specialist underwriting solutions in the Irish market.
Together, these changes strengthen a proposition firmly centred on brokers, combining underwriting expertise, enhanced digital capability, and a service led approach to improve access to markets and deliver value at every stage of the broker journey.
These developments form part of Shape Underwriting’s broader strategy to create a more unified and compelling offering, bringing together strong underwriting capability and modern digital infrastructure under a clear, consistent brand.
Mandy Hunt, Managing Director at Shape Underwriting said:
“Our vision has always been to build a business that brokers can rely on for access, expertise, and service. The launch of Shape Digital and Shape Underwriting Ireland reflects our continued investment in that vision, making it easier for brokers to access markets, benefit from high quality underwriting, and experience consistently excellent service.”
